Contributing to Regional Revitalization

Collaboration with Regional Governments

Establishing partnership agreements with regional governments

As of June 2023, we have entered into agreements with 12 prefectures (Mie, Hokkaido, Kochi, Tokushima, Oita, Miyagi, Kagawa, Fukuoka, Okayama, Miyazaki, Kyoto, Toyama, and Nagasaki).
We are promoting a wide range of collaboration such as tourism, culture, nurturing the next generation, expanding interactions with people outside the prefecture, collaborating with overseas businesses, and support in the event of a disaster.

A partnership agreement ceremony with Nagasaki Prefecture

Expanding Regional Development in Cooperation with Local Governments

Expanding ANA Hometown Tax Donation

Regional Issues Addressed
  • Insufficient financial resources due to declining birthrates, aging populations, and declining local economies
  • Create opportunities to communicate the attraction of local products, etc., to outside consumers
  • Expand the number of people with whom we interact and build relationships
Solution Methods
  • Support local governments in securing new financial resources through donations made through the ANA Hometown Tax Donation website
  • Communicate information and distribute local products, etc., through hometown tax donations
  • Use hometown tax donations to encourage more visitors through fostering interest and the desire to visit

Leveraging ANA Group Assets to Expand Sales Channels and Increase Product Awareness

Regional Issues Addressed
  • Create opportunities to communicate the attraction of local products, etc., to outside consumers
  • Expand the number of people with whom we interact and build relationships
  • Establish the brand value of products, developing and raising awareness of this value throughout Japan
Solution Methods
  • Support regional revitalization through the creation of exhibition businesses, storefront businesses, and logistics
  • Collaborate with local businesses in the ANA Specialty Products Development Project to develop new specialty goods
  • Introduce local products at ANA antenna shop Tochi-Dochi
  • Sell local products online through the MeGourmet e-commerce store

Promoting Domestic and International Tourism via ANA Group-Operated Flights

In April 2018, we launched Japan Travel Planner Opens in a new window.In the case of an external site,it may or may not meet accessibility guidelines., a travel information website for visitors to Japan. This website is a part of our efforts to attract travelers to visit Japan and revitalize local economies. As of fiscal 2019, Japan Travel Planner has grown into an important communication platform for passengers arriving from overseas, offering information on more than 800 tourist spots in 11 languages. The website hosts more than 600,000 site visitors on average monthly. We encourage tourists to visit many different parts of Japan through a seamless connection with the ANA flight booking website.
To encourage inbound tourist (mainly longer-term travelers from Europe and the U.S.) to visit other areas within Japan, we are collaborating with online travel agents* to offer activities and sharing economy services passengers can enjoy during their stay.
We are also pursuing cooperation with various areas overseas, and we will continue to contribute to the revitalization of local economies by stimulating inbound tourist demand.

  • Travel agencies doing business solely online

Regional Revitalization through Social Contribution and Resolving Social Issues

ANA Farm Project
Expanding Tangerine Orchards in Ehime Prefecture and New Lemon Orchards in Hiroshima Prefecture

Regional Issues Addressed
  • Growing amount of abandoned land due to the aging of farmers and lack of successors
  • Gaining recognition of and expanding sales channels for products of the prefecture
Solution Methods
  • Work with local farmers, governments, and regional banks, etc., to turn abandoned farmland (abandoned fields and rice paddies) into ANA-operated farms
  • Support the Production → Processing → Distribution → Sales chain
  • Expand sales channels and branding for prefectural products utilizing ANA resources; food processing utilizing the resources and expertise of ANA Catering Service Co., Ltd., etc.
  • Contribute to the revitalization of primary industries, expand interchange. and build structures to prevent farmland from being abandoned

Tour of MRO Japan's Aircraft Maintenance Plant (Okinawa, Japan)
Community-Based Initiatives

Regional Issues Addressed
  • Lack of recognition of secondary industries (airline-related industries) in the prefecture
  • Lack of employment opportunities for local workers
Solution Methods
  • MRO Japan* began conducting tours of its aircraft maintenance shop at Naha Airport in May 2022 to increase awareness of Naha Airport and communicate its appeal as a new tourist resource
  • The company will continue to refine its content offerings to expand the number of interactions and relationships
  • MRO Japan Co., Ltd.: Japan's only company specializing in aircraft maintenance. The company operates in cooperation with Okinawa Prefecture and local businesses to promote local industry

Resolving Regional Issues Through Innovation

ANA pursues regional revitalization through Universal MaaS: Toward the realization of universal and seamless mobility.
This project aims to provides door-to-door transportation, based on the concept of universal design, to create a society in which every person, regardless of disability or age, can move around comfortably. In 2023, the project began implementing full-scale batch support arrangements, as well as universal maps and navigation. These efforts introduce universal services unique to an airline company.

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